Bradley Latone

Personal Injury Attorney Gainesville, FL

Brad Latone is a personal injury attorney at Farah and Farah in Gainesville. Brad comes to the firm with the unique experience of having once been a defense attorney for a globally known company, where he specialized in defending them in premises liability cases. This experience gives Brad tremendous insight into his cases now as he pursues compensation for victims who have suffered injuries while in a store or business. He knows what the other side will do and is able to factor it into his gameplan, which gives his clients a real benefit.

We’re Treated Like Family So That’s How We Treat Our Clients

The family dynamic at Farah and Farah translates into a value system that is reflected in all we do. We are trained to work together as a team and we all are striving to accomplish the same goal: winning for our clients. Within the firm, I know I have the resources needed to build my best case and serve my client’s best interests. 


The Gainesville office is a little smaller and so the family atmosphere is even more evident, yet we can still tap into the experiences of the broader team. Throughout the firm, one of our greatest collective strengths is expert case management. Handling the case more efficiently allows me to give more one-on-one attention to my clients and I love the time that I get to sit down in an interview and really get to know them. That process is important to me and important for the case for me to uncover just how deeply an accident affected someone’s life. Giving a voice for those costs—financial, emotional, and human costs—means I can fight for the maximum compensation my clients are due.


My Experience on Both Sides of the Court Means More Wins

I have a distinct advantage because many times I know what steps are going to be taken by the defense. I work hard to communicate expectations clearly to my clients so that they can have a better idea of what is going to happen. Having worked as a defense attorney, I can anticipate what they may ask and we can prepare for that. This level of insight has proven helpful in many cases, and shapes the strategies I build for my clients. The foresight and proper preparation in a case gives me an edge, and allows me to effectively go after the compensation my clients need and deserve. 


In my many years of experience in personal injury, I’ve come to see that my clients are trusting me at easily one of the most stressful times in their lives. They need to know that I am giving my absolute best to their case. I’m thankful for my experience in the courtroom as it quite often proves to be the deciding factor that helps them get the compensation my clients need to be made whole again.


Your Local Gainesville Injury Attorney

I like the office here because we have the small firm feel with the big firm resources. I can draw upon my Farah and Farah colleagues from all over the state in order to build my cases. Being able to rely on all of that experience is an important factor in my success. I love litigation and I always want to go into the courtroom with all my bases covered. That means being able to really get to know my clients, understand their situations, and keeping communication lines open. I use these insights along with my knowledge of the community and surrounding area to build the best cases possible. After an accident, it is easy to get discouraged and you need someone to listen and understand your circumstances. I am that person.


When I’m not in the Farah and Farah Gainesville office and it’s football season, you can bet I’ll be watching my favorite team, the Buffalo Bills. I also love to get outside and unwind on the golf course, Ironwood being one of my favorites in town.


“Brad Latone impressed me the very first time I met him. His friendly, courteous manner puts people at ease, both pleasing his clients while expertly disarming his opponents in the courtroom. His foresight and organizational skills that map out a case with precision are admirable and a huge asset to our clients.” – Chuck Farah, Senior Partner at Farah & Farah

Let’s Talk About Your Case:

Email Me:         

Call Me: 352-264-3148

See Me In Person: 1511 NW 6th St Gainesville, FL 32601-4019

Proud member of

  • The Florida Bar
  • U.S. Court, Middle District of Florida
  • Florida Justice Association


  • Florida Coastal School of Law, Juris Doctorate
  • University of Buffalo, Bachelors of Science, Political Science

Practice Areas

  • Personal Injury
  • Truck Accidents
  • Car Accidents
  • Premises Liability
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