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Raising a Glass to Veteran’s Month

One day isn’t enough to honor veterans for their commitment and service to our country. That’s why at Farah & Farah, we celebrate veterans for the entire month of November.
raising the American flag

This year, we’ve brewed up something special with Veterans United Craft Brewery in Jacksonville, Florida. For every pour of their new “Alert 5 IPA,” Farah & Farah will donate $5 to the Five STAR Veterans Center. The nonprofit, run by Colonel Len Loving, U.S.M.C., ret., aids veterans from across the region by providing safe housing and supportive services. “Alert 5” is named for a U.S. Navy readiness level in which a plane is ready to launch within just five minutes. Similarly, Five STAR Veterans Center is on standby, ready to help veterans in need.

We’ve worked very closely with the team at Five STAR for years. The commitment and care Colonel Loving, his wife Suzie, and the rest of the staff show toward veterans deserves our respect and full support.

Our fundraising efforts for Five STAR and donation match campaigns began in 2018. Since then, we have raised and donated a combined total of $342,500. Farah & Farah has also donated a great deal of free media placements to help Five STAR raise awareness of its services.

As a result of our support, Five STAR has reported the following:

  • 25% increase in first-time calls from homeless veterans seeking safe housing and supportive services. These veterans referenced learning of Five STAR through a Farah & Farah commercial.
  • Capacity increase by 10 veterans.
  • A new dedicated case manager was brought on to help the veterans.
  • Paws & Stripes, a rehabilitative program for vets & pets, launched in partnership with the Jacksonville Humane Society.

This year, we continue standing for those who fought for us. It is our honor to raise a glass to veterans far and wide. Please join us by ordering Alert 5 IPA at Veterans United and helping Five STAR. 

The following locations will have Alert 5 on draft in 2024:

  • Brewhound Coffee Bar (1848 Kings Cir S, Neptune Beach, FL 32266)
  • Fleet Landing (1 Fleet Landing Blvd, Atlantic Beach, FL 32233)
  • Dart Bar (1261 King St, Jacksonville, FL 32204)
  • Kanine Social LLC (580 College St, Jacksonville, FL 32204)
  • Keg & Coin (1271 King St, Jacksonville, FL 32204)
  • PJD’s (12 S 2nd St, Fernandina Beach, FL 32034)
  • Publix #1729 WGV (170 Village Commons Dr, Saint Augustine, FL 32092)
  • Publix #1753 Atlantic Beach (580 Atlantic Blvd, Neptune Beach, FL 32266)
  • Publix #1701 Greenwise (250 Pine Lake Dr, Ponte Vedra Beach, FL 32081)
  • Spliff’s Gastropub (14985 Old St Augustine Rd #108,
    Jacksonville, FL 32258)
  • Spliff’s Gastropub Downtown (100 E Forsyth St, Jacksonville, FL 32202)
  • Stogies Cigar Emporium (6 St George St #105, St. Augustine, FL 32084)
  • V Pizza 1st Street (528 1st St N, Jacksonville Beach, FL 32250)
  • V Pizza and Flask & Cannon (528 1st St N, Jacksonville Beach, FL 32250)
  • V Pizza San Jose (12601 San Jose Blvd, Jacksonville, FL 32223)
  • V Pizza San Marco (1406 Hendricks Ave, Jacksonville, FL 32207)
  • World of Beer (5105 J Turner Butler Blvd, Jacksonville, FL 32216)

And these locations below will have Alert 5 cans for sale in 2024:

  • Bubba’s Food Mart #1 (120 Everest Ln #9, Saint Johns, FL 32259)
  • Grassroots Natural Market (2007 Park St, Jacksonville, FL 32204)
  • Publix #1729 WGV (170 Village Commons Dr, Saint Augustine, FL 32092)
  • Ancient City Bourbon & Boards (17 King St, St. Augustine, FL 32084)
  • Food Hub Orange Park Inc. (201 Park Ave, Orange Park, FL 32073)
  • San Marco Food Store #2 (2218 Florida Blvd, Neptune Beach, FL 32266)
  • Rivertown Fine Wine & Spirits (2849 County Rd 210 W, Saint Johns, FL 32259)
  • Town Beer Co. (1176 Edgewood Ave S Unit 4, Jacksonville, FL 32205)
  • Riverside Liquors (1251 King St, Jacksonville, FL 32204)
  • Shores Fine Wine & Spirits (10020 Cartwheel Bay Ave, St Johns, FL 32259)
  • Shores Liquor at Argyle (6001 Argyle Forest Blvd, Jacksonville, FL 32244)
  • Cheers Craft Beer (3980 Herschel St, Jacksonville, FL 32205)
  • Armed Forces 10K Tri Bridge Challenge & Veterans 5K (288 E Bay St, Jacksonville, FL 32202)
  • Broudy’s Cut-Rate Liquors (205 N. Ponce Deleon Blvd, St. Augustine, FL 32000))
  • Broudy’s Liquors (353 Marsh Landing Pkwy, Jacksonville Beach, FL 32250)
  • Baker Beverage (207 W Macclenny Ave, Macclenny, FL 32063)
  • Golden Ox Liquors (9542 Argyle Forest Blvd, Jacksonville, FL 32222)
  • Golden Ox Liquors at Bartram (132 Everest Ln, St Johns, FL 32259)
  • Singletons Seafood Shack (4728 Ocean St, Jacksonville, FL 32233)
  • The Pantry (1103 Murray Dr, Jacksonville, FL 32205)
  • Hyatt Regency Jacksonville Riverfront (225 E Coastline Dr, Jacksonville, FL 32202)
  • Total Wine & More #907 (4413 Town Center Pkwy #300, Jacksonville, FL 32246)
  • Safeway Liquor (2256 Mayport Rd, Atlantic Beach, FL 32233)
  • Mayflower Food Mart (1164 Edgewood Ave S, Jacksonville, FL 32205)
  • Southern Steer Butcher Jacksonville (5421 Roosevelt Blvd, Jacksonville, FL 32210)

As always, please drink responsibly. Cheers.

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