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FocusDriven Launch Campaign for National Distracted Driving Awareness Month

Posted on April 3, 2013

April is National Distracted Driving Awareness Month. FocusDriven, a non-profit advocacy agency dedicated to stop distracted driving crashes involving mobile devices, is working with Team One, a marketing and communications agency, to inform the public about the dangers of distracted driving.

The campaign consists of visuals of candlelit memorials shaped in the form of popular text phrases and emoticons such as “LOL” and “OMG.” The national campaign will use Twitter, Facebook, and other forms of social media to get the message across and invite the public to make visuals of their own anti-texting memorials to share with FocusDriven.

The Executive Director at FocusDriven said in a press release, “The artwork sends the message that distracted driving can be lethal. We haven’t seen the message conveyed like this in anything that has been done before. These images are a powerful reminder that lives are being lost because of this behavior.”

It appears that people are increasingly getting the message about the dangers of distracted driving. A recent poll conducted by the University of Florida reports that 95 percent of respondents would support a ban on texting while driving in Florida. Florida is still one of the few states that has no law banning the practice of texting while driving.

Anti-texting bills from the Florida House and Senate are currently winding their way through the legislative committee process. Several insiders have stated this might be the year when a bill banning texting while driving may finally become a law – albeit as a secondary offense.

The distracted driving injury attorneys at Farah & Farah in Jacksonville support National Distracted Awareness Month and any campaign designed to keep our roads safe from negligent and distracted drivers. If you’ve been injured in a car accident caused by a distracted driver, contact us online or call us (800) 533-3555 for a free review of your case.