Prevent Florida Super Bowl Drunk Driving Accidents: NHTSA and NFL Team Up

Posted on February 3, 2012

Fans Don’t Let Fans Drive Drunk. That’s the message that the National Highway Traffic Safety Administration (NHTSA), the National Football League (NFL), and Techniques for Effective Alcohol Management (TEAM) is pushing for this Sunday’s Super Bowl game between the New England Patriots and New York Giants.

Through an integrated campaign of press releases, posters, and various programs, the three partners are not just stressing this message to the thousands of fans who will actually be at the stadium for this year’s Super Bowl, but to the millions of people who will be attending Super Bowl parties this weekend. By emphasizing the need to select designated drivers and taking car keys away from intoxicated fans, the goal is to get everybody home safely after the game and to prevent drunk driving accidents in Florida and throughout the United States.

For the ninth year in a row, the NFL’s Responsibility Has Its Rewards campaign has teamed with beer and concessionaire companies at every NFL stadium across the country to encourage fans to participate in its designated-driver program. Throughout the season over 175,000 fans made the commitment to be designated drivers. And Responsibility Has Its Rewards actually has tangible rewards as randomly selected designated-drivers from the AFL and NFL Championship teams will attend this year’s Super Bowl.

According to NHSTA statistics, in 2010, over 10,000 people were killed in in motor vehicle in which at least one driver was intoxicated. The Jacksonville personal injury law firm of Farah & Farah applauds any program which promotes safety and accident prevention by keeping drunk drivers off of our roads. We encourage you to enjoy the game and have fun this Super Bowl Sunday, but please, be responsible.


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