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AT&T Urges Nation’s Drivers: Never Text and Drive

Posted on September 10, 2012

Wireless provider AT&T is urging all Americans to take the pledge to stop texting while driving — and then join others on Sept. 19 to make that a lifelong commitment.

As part of its “It Can Wait” public awareness campaign, AT&T, its employees, and supporters are urging all drivers to go to www.itcanwait.com to take a no texting-and-driving pledge and then to reaffirm that promise with others via Twitter (#itcanwait) and Facebook.

AT&T Chairman & CEO Randall Stephenson said that the goal behind the campaign is to save lives by preventing distracted driving auto accidents. “I hear from far too many people whose lives have been forever changed by a texting-while-driving accident, and together, we want to spread the word about how deadly a single text can be. Texting and driving should be as unacceptable as drinking and driving.”

AT&T plans to spend tens of millions of dollars on a campaign that is focused on a simple, yet powerful message: no text is worth dying for.

The communications giant is working in collaboration with the National Organizations for Youth Safety (NOYS), a collaboration of national, youth-serving organizations that include Students Against Destructive Decisions (SADD) and Mothers Against Drunk Driving (MADD). Many other corporate, governmental, and non-profit organizations have also committed to the outreach program.

The campaign is designed to reach as many drivers as possible by spreading its “It Can Wait” message through television ads, concerts, public events, and social media outlets.

Please take a look at this poignant AT&T documentary on the dangers of texting while driving, and the Jacksonville cell phone distraction crash lawyers at Farah & Farah encourage you to share it with someone you love and take the pledge to stop texting and driving forever. Be warned, as what is discussed is graphic and may be upsetting.

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